Reveries

A mishmash of spirituality, human relationship, adult and children's literature, news analyses and anti-road-rage tirades

1000 Likes Campaign Launched

Zero Tolerance to Road Rage

Facebook campaign, 1000 likes, community pages, causes, volunteering, social media

The political, the corporate or the non-profit biggies, nowadays, spend hundreds of thousands of dollars for campaigning in the social media. The general purpose behind such campaigns usually ranges from sales, promotions and product awareness to after-sales service, thought leadership and personal touch.

It is now almost true that any social cause, however noble, can never expect to help its ultimate beneficiaries without the direct or indirect help of social media. This is evident from the rise of websites like Causes.com, Change.org or Thepetitionsite.com.

For ZTTRR, especially, this is more relevant, given the fact that we aim to sensitize the public in general and the road-users in particular about the evils of road rage and how to avoid it using the Gandhian principles of non-violence and non-compromise. Unfortunately, we do not have a fat budget, unlike most others.

At the same time, we are more than sure that there is no…

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Filed under: Road Rage

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© Ranjit K Sharma, 2008-16

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